To explain what I mean by “Flip Your Funnel” I need to review the funnel diagram.
We’ve worked our way down the funnel from prospect to that magical moment when the prospect becomes a buyer.
When your customer reaches that point, you give them a great buying experience, follow-up and otherwise build that lifelong relationship with them. “Flip Your Funnel” refers to your ability to upsell, cross sell, and otherwise sell to your customers so that you are getting the most value from and giving value to each of your customers in return.
Look at the two funnel diagrams below. In the first, we guide our prospects through the funnel to the selling...
