Here’s another idea for you to consider. If you truly want a customer for life, you need to “sign them up” for life. Create a monthly subscription, membership, club, or any number of other possible revenue sources. Once you have a “monthly product”…sell your customers on the idea.
If you’ve successfully converted your customers into raving fans, they’ll jump at the chance to be one of your exclusive customers. They’ll gladly agree to pay for future products or services.
Because they know you’ll deliver! And you’ll get a regular payment. So, why not do the job of
selling once, and reap the benefits of consistent, repeated income?
With recurring revenue opportunities--you are on the right side of human behavior. After all, no matter how much your customers love you, no one wants to be sold to. And, by providing a recurring revenue possibility, the selling is done. They said yes once, but that “yes” is going to pay you over and over again. And, you don’t have to be constantly asking for another sale.
At this point, you’re probably thinking, “Well that’s a great plan for magazines and utility companies. But, I own a Laundromat. How can I generate recurring revenue?”
There is always a way to set up a routine service or product. If you’re a Laundromat, begin offering weekly, or biweekly pick-up services (that your customers pay for-even on weeks they have nothing to give you.)
Sell your newsletter. Start a “members-only” blog or forum. Put together a value-embedded DVD or CD each month. (You’ve heard of the “Fruit of the Month” club, right?) Just don’t miss your chance to build your bank account on a weekly, bi-weekly, or monthly basis.
© 2008 By Clate Mask
