Chances are good that you have more than one product or service. Those that are wise, take the time to promote their other products. In “Win Lifelong Customers” we talked about sending out targeted marketing campaigns. What if in that campaign you said something along these lines:
Dear Customer,
Recently you purchased product X. Product X is a phenomenal product. But you know, it’s not the only thing that can fill your needs and wants. I think product Y is a good match for you, also.
If you’ve ever been a Netflix customer, you’ve seen this idea in action. When browsing through
the selection of movies, there is a sidebar that says, “Customers...
