Everybody’s Buying! But Nobody’s Selling

I could go into some lengthy explanation about what I mean with “Sell Stuff Online” but the truth of the matter is, it’s as simple as it sounds. Doesn’t it make sense that if the goal of the building blocks is to double your sales then I would encourage you to find as many ways as possible to make those sales? Of course it does.

I am going to get into a few details, though. Selling stuff online can be as easy or complex as you want to make it. For the sake of doubling your sales, we’re going to focus on the complex methods. However…and this is really important…complex does not mean confusing or difficult. It simply means that there are several aspects of online sales, and I want you to incorporate as many of them as you can.

Everybody’s Buying! But Nobody’s Selling 

Look, if you are in the business to make money,  you need to make it. Online sales are a great source of capital. There is money sitting out there, waiting to be made…on the Internet.

 Since 2006 online shopping has increased by 50 %!

In 2006 alone, over $100 billion worth of e-commerce sales took place. That is an outrageous amount of money. But maybe it doesn’t sound so outrageous once you discover that over 50 million consumers shop online. That’s 50 million people waiting for the opportunity to spend their money through the Internet. Consider how much range that gives you.

Some studies show that online shopping has increased by as much as  50% over the last year.
The growth is phenomenal, and the reach of customers is absolutely amazing. Every day there are millions of consumers on the Internet ready to make a purchase if they find something worthwhile. So, what is the small business owner doing? Sitting on their mainstream sales tactics apparently.

Despite the possibilities for online sales, only 3% of small businesses are currently selling  their products and services online. 3 percent! Where is your competition? What are they doing? If they’re selling online, they’re laughing at you for not selling online. If they’re not, they’re providing you with the best opportunity for sales domination that you have ever been handed in your life!

It’s a nice thought, isn’t it? Nice to think that you might be the only one branching out and capitalizing on the online consumer community. That is why you need to get in and get selling online--right now!

Currently, you are ahead of the competition. The same study that determined only 3% of small businesses sell online, also determined that 42% of small businesses believe e-commerce would have no impact on their business. Advantages don’t get any more clear than that. This is one of the few areas you can stop asking, “What is my competition doing?” and start reacting because you KNOW your competitors are not selling online.

Because of the simplicity and convenience of the Internet, the online consumer community is expected to increase--perhaps until everything is done online.

Consumers want convenience. They want speed. That’s why they are going to shop online. They want to search for, price out, and compare products through the Internet. Which works very well to your advantage. If there is nothing else for them to compare to, you are the default product. Congratulations to you for learning to use the Internet as a small business tool.

 © 2008 By Clate Mask

WOW! Them with Relationship Selling so Let’s wrap it up

Adding an instantaneous up-sell is an easy process. The cross sell is as simple as knowing what your customers want. And recurring revenue continues to provide you with more income without having to continuously sell and resell. But there is one more aspect of “Flip Your Funnel” that we must consider to maximize the value of this building block.

You must always be giving your customer a reason WHY they should be buying from you. And why they need to keep buying from you. This is where you employ the targeted, marketing campaigns again.

Robert Allen, famed real estate investor said, “No matter what your product is, you are ultimately
in the education business. Your customers need to be constantly educated about the many
advantages of doing business with you, trained to use your products more effectively, and taught
how to make never ending improvements in their lives.”

Let’s wrap it up!

Selling should continue indefinitely. View every selling situation with a goal to maximize the results. Zig Ziglar said, “Timid salespeople have skinny children.” Be bold. The worst outcome is your customers saying no.

When you flip your funnel, you’re flipping the cash machine. You have an entire funnel of people that are waiting for you to make them a cherished customer so they can give you their hard earned money.

And I am going to show you more ways to get that money in the next chapter!

 © 2008 By Clate Mask