tell me why you still using internet?

There has never been a more accessible market in any other decade. Using the Internet correctly can popularize your name and produce more customers than was ever possible before. That means, potentially, there is more money available to you than ever before. Business owners are done sitting around and hoping local customers patronize their stores. Geography can no longer limit the number of sales a small business owner can accrue. But, like I said, you have to use the Internet correctly. Just having a website is not sufficient. You have to make the website work for you! What is amazing to me is even with all this information, small businesses...

Turning your Website into a Lead Capturing, Lead Converting Machine

 Lead Converting Machine Everybody knows one sided relationships (no matter what type of relationship it is) never work. The same is true with websites. The website that is focused entirely upon the customer is the one that will shine through the millions of others. Visitors want to do something Put a little kid in any room, and just wait. Within minutes they will be running around, examining the furniture, picking things off the floor, getting into everything. It would be nice to say we grow out of this. However, have you ever watched a father on Christmas morning? Once the kids have lost interest in their new toys, dad is going to try...

would you like to Convert Supercharge to a Superstar!

Whatever your negative opinion of the Internet might be, I want you to suspend it and view the Internet as a small business owner’s best friend. With this positive frame of mind, let’s dig into the benefits of using the Internet…and not just using it, but supercharging your website to maximize its value. Personally, I love Web 2.0. Infusionsoft has a great time posting blogs, creating and posting videos, and hosting user communities. If I could, I would bring every customer into our office to experience the enthusiasm and high energy of our work environment. The Internet is our second best choice for displaying our “passion” for helping small...

do you fall in Drowning in the Sea of Similarity…and Boredom?

There are over 400 million active websites on the Internet right now. That’s 400 million chances Internet viewers are overlooking you for someone else. For the small business owner, the odds don’t seem to be in your favor. In the minds of many small business owners, making your site stand out is about as realistic as winning the lottery. Actually, lottery odds are slightly better. Unless you have the knowledge of how to make your website work for you. Think back to the days before the Internet. (Don’t worry. We’ll only reminisce about the dark ages for a moment.) When consumers needed a product or service, they picked up the phone book. Then,...

how to Harness the Power of the Internet in my site?

Because you’re an entrepreneur, I’d be willing to bet you already have a website up and running. And that’s great. But have you taken that website to the next level? I speak with far too many companies that throw a couple webpages together, put them online and call it good. What is a random visitor supposed to do with a website like that? Most viewers will give you about 10 seconds to decide if your site is worth viewing. If you have really interesting...

What Does Master of the Moment Mean?

This idea came from one basic marketing principle: People buy when THEY are ready to buy, not when you are ready to sell. No matter how great your product or service is, some people are simply not ready for it. Even if they’ve purchased from you before, they may not be ready to do so again. They might not be in a financial position to buy. Perhaps they don’t realize how wonderful your product or service is. Or, maybe they have too many other things...

How the “I Have Pain” Story Taught Me the Secret of Small Business Success

Generally, when people write a book like this one, they save the “secret” for the last chapter. In an attempt to get you to read the entire book, they’ll share their strategies (in my case building blocks) with you and leave you on a high note with some amazing secret. I’m not going to do that. You see, this book is so full of information that I have no doubt you will want to read every single chapter. But, more than that, the 9 building blocks do not hold their value nearly as well if you don’t know and adopt the power of the “secret.” How the “I Have Pain” Story Taught Me the Secret of Small Business Success ---------------------------------------------------------------------------------------------------- I...

What Does Doubling Your Sales Have to do with Small Business Pains?

Perhaps you’re thinking, “Clate, I would really like to double my sales, but I’m too tired and too stressed to think about that right now.” Good point. Let me put it this way, the same strategies you will use to double your sales--automatically ease the typical small business pains: lack of time, lack of energy, financial obligations, and the inability to break free from the chains of small business ownership. I know, it might sound too good to be...

Is Doubling Your Sales the Best Goal to Achieve?

I’ve had a lot of people come to me and say, “Clate, the information you’re providing small businesses is priceless. But why would you want to make ‘doubling your sales’ the goal for small businesses following your building blocks?” There’s three parts to that answer. First, in all honesty, who doesn’t want to double their sales? If one dollar is good, isn’t two better? Would it be more pleasing to grow by the same base amount every year, or to increase your sales exponentially? Secondly, study the growth rates of major corporations, and a typical pattern occurs. Small business do not evolve from “doing okay” one day, to making millions the next....

But Why Should I Follow These Nine Building Blocks?

Before I get any further, I’d like to introduce the nine building blocks. An adequate description of each building block will be provided in individual chapters. However, as you’ll want to think about how they relate to each other, here they are: The building blocks are interrelated strategies which, when collectively implemented, produce phenomenal results. Understand that the building blocks do not follow a particular order. One does not necessarily build upon the other. And, although the building blocks tend to be closely related, by the end of each chapter, I feel certain you will understand the singular importance of each one. But Why...

What I Learned About Managing and Growing Small Businesses

Years of interacting with small business owners brought me to some simple but significant conclusions.I watched the same mistakes being made over and over again. I saw seemingly popularcompanies close their doors for the last time. And I observed other companies skyrocket forno apparent reason. What I learned…is that the strategies for success were not unique to one industry, company, or business owner. Success was determined by the use of predictable, repeatable, simple actions. But not just any actions--the right actions. The great news, and the reason I felt it necessary to complete this book is that once small business owners learned what...