Who is the easiest person in the world to sell to? That’s an easy one, right? It’s a happy customer. For one thing, they already know and trust you. Secondly, they know what they can expect from your company. And third, they obviously have a need or a want for your product. Selling to this customer is a piece of cake. So why don’t more small business owners take advantage of it?
Complacency is the worst habit of small business owners. The customer buys. The business owner is pleased with the sale. End of story. Why is it always the end of the story? For me, this is akin to small business owners sitting in front...
