When small business owners are in control, when they have the power of measurement, their
campaigns become more specific, targeted, and by extension more effective. You cannot guess
100% of the time what words, phrases, offers, or bonuses a consumer is going to respond to.
However, at least with certain information under your belt, you have the ability to act with confidence.
When you track and measure your marketing messages, your ability to communicate better with your customer or prospect improves. Your messages are more specific and targeted, and you can begin budgeting for them right type of marketing, rather than throwing your money out...
