By dismissing the Internet, companies are dismissing millions of dollars of potential profit. Profit that someone else is going to snatch up if they don’t.
Billionaire Mark Cuban gave a sage piece of advice for business owners. He said, “Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” He may not have been talking about the Internet directly, but this concept is true whether your business is housed in a basic storefront, done from home, or working out of a major retail store outfit.
Make your product easier to buy than your competition,or you will find your
customers buying from...
