Things to Consider when put keywords in the text of your pages

There are many things to consider when you go to put keywords in the text of your pages. Most search engines index the full text of each page, so you should put your keywords throughout your text. However, each search engine uses different ranking algorithms. And that's the really hard part--difficult though it may be, you need to keep all of them in mind.

General rules

Your main page should be full of keywords because that page has a higher chance of being indexed than other pages. And for some search engines, it will be the only page that is indexed.

Some engines will rank your page highly if it has at least 100 words on it, so consider that your minimum. Directories include pages based on the quality of their content, so make sure your pages aren’t just lists of  keywords. If you do that, you risk not getting in the big directories AND you will irritate readers'they won't come back.

Important design concepts

When you create your pages’ content, pay attention to:

• Keyword prominence

• Proximity

• Density

• Frequency

The thing about keyword prominence is that the best place to place keywords in your text is at the top of each page, preferably the main page. The closer your keywords appear to the start of the page or the start of a sentence, the better. You’ll frequently see 'keyword prominence' used to describe search engines’ algorithms. Be aware that some engines also say the bottom of the page should contain keywords as well. 

It gets more complicated. Search engines view pages differently than people do. Here’s an example:

Chrome. We're all about chrome. Chrome bumpers, chrome trinkets, we love chrome.

Now, you may think you did pretty good by putting your keyword, which was obviously 'chrome', at the top of your page. A search engine, however, sees your page this way:

Home About Us Products Contact Chrome We're all about chrome Chrome bumpers chrome trinkets we love chrome

Now your keyword placement doesn’t look nearly as good as it did before, does it' So the moral of the story is: try to put keyword-rich text at the very top of your page. If you put images at the top of your page, make sure to include ALT tags so the search engine ignores them.

Now, about keyword proximity. Some engines, such as Google, use keyword proximity as part of their ranking formulas. So what's it mean' Keyword proximity refers to how close keywords are to each other. You want to put  your keywords as close together as possible and make sure your sentences are clear.

Here’s an example:

Meow Mix sells the very best cat food as far as taste tests of actual cats are concerned.

versus

Meow Mix scored number one in taste tests to see what kind of food is really preferred by the typical cat.

The two keywords are "cat" and "food." If a user searches for "cat food," the first sentence will rank higher because its keywords are closer to each other. Why do search engines do this' 

Because if you're searching for 'running shoes', a page that contains 'running shoes' is probably relevant, but a page that contains, 'I was running late for work and forgot to put on my good shoes,' probably is not. 

Why is keyword density important' Because, as I said earlier, it measures how often that particular word comes up. Keyword density is also known as keyword weight. The higher the percentage of keywords in relationship to other text, the higher your page will rank'to point. Many search engines, Google included, have  gotten wise to the fact that extremely high keyword densities are probably contrived.

 

Here’s an example of how keyword density it measured. Let’s assume the keyword phrase is "cat food."

Cat food is our only business.

Since "is", "our," and other stop words are usually not counted, there are three "words" in the sentence: "puppy food," (which the search engine counts as one word, since that's what it's searching for), "only," and "business." "Cat food" composes 1/3 of the sentence, or 33%.

Realistically, keyword density is almost never this high, nor should it be or your copy will sound very contrived. The recommended density is 3-7%. This means that your keyword should repeat 3-7 times for every 100 words.

Sure, that may not sound hard, but believe me--having 10 keywords and trying to repeat each one 3-7 times per 100 words of text is practically impossible. Instead of trying to do that (and having copy that sounds really weird), pick two or three of your most important keywords and try to use them 3-7 times for every 100 words. 

 So what about keyword frequency' Keyword frequency is a measure of the number of times keywords occur within a page’s text. It’s kind of related to the  concept of keyword density. The thinking is that search engines want to see a word used more than once to make sure it's something you're really talking about. The best number of times to repeat a key word is 3-7 times.

Don’t get overly clever and try to use tiny or invisible text to put keywords at the beginning of your pages. Search engines look for this, and when they find it they call it spam and they'll probably reject your site for it.

So, in a nutshell, you want to:

• Include at least 100 words in page text

• Use keywords at the beginning of the page

• Place keywords close to each other

• Repeat keywords 3-7 times for every 100 words

tags:keywords ,pages, put keywords,Keyword prominence,Proximity,Density,Frequency

SEO.Search Engine Optimization with adsense

You've probably heard of SEO, since it's very hot right now. It stands for Search Engine Optimization. SEO is the process of increasing the amount of visitors to a site by designing the site content so that the site ranks high in the search results of a search engine.

The higher a Web site ranks in the results of a search, the greater the chance that a user will visit that site. Let's face it, most people are lazy. They're not going to spend time clicking and scanning tons of pages of search results. Therefore, where a site ranks in a web search is absolutely critical for directing more traffic toward the site. SEO helps to make sure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

To understand how this works, you need to know a little bit about how search engines work. Typically, a search engine sends out a spider to fetch as many documents as it can. Then another program, called an indexer, reads these documents and makes an index based on the words each document contains. Each search engine uses a unique proprietary algorithm to create indexes so that hopefully only meaningful results are returned for each query.

These indexers compute the keyword density.

Keyword density refers to the how often a certain word appears in a given document. It's given as a percentage. Let's say you have a site about running shoes. A keyword density of 7% on 'running' on that web page means that out of 1000 words, 70 of them are 'running.'

Unfortunately, the quick-buck con artists have figured this out, and they will put up a site that has a front page that is totally littered with keywords. To give you an idea, a normal key word density for the main key words is about 3 to 7%. What these people will do is have something insane like a 25% keyword density on their front page. Then that page ranks #1 in search engine results when users search for that word. Once the user is on the entry page, they're likely to enter the site.

Pornographers do this by putting up sites that have content like:

Sex, sex, sex. Sex is here. You want sex. We have sex. Pix of sex, lots of sex.

See how annoying that gets?

Search engines used to use meta-tags to search for web sites. This was nice, since the meta-tag was a hidden area of your page where you could put all the relevant keywords and not have to worry about making your content sound awkward by overusing certain words

 tags:SEO,Search Engine Optimization,high in the search results,how search engines work,Search engines

Sample Google AdSense pages-real sites

Observe the Google bar on the right-hand side, arranged vertically:

Google bar on the right-hand side

And here's something really interesting:

a page on how to increase your Google AdSense revenue, using AdSense on the page:

increase your Google AdSense revenue

What Kind of Content Should I Put Up In My Site?

Any kind you want, of course, since we're talking about the internet. But seriously, you'll want to give this topic some consideration, since there's more interest in some topics than others.
You know the people who are your audience, since ideally you're talking about something you know about. For instance, if you're talking about Ultimate Frisbee, it's because you play it. So you know what other Ultimate people are like, and what they want to know and what they find entertaining.

Once you know that, you can decide about which types of content will best serve their needs and how to go about finding or creating it. Here are some general categories to get you started with your brainstorming:

• Editorials
• Feature articles
• Political opinion
• News stories
• Art galleries
• A conglomeration of the best content
• Reviews of movies, books, music
• Interviews
• Interactive features - polls, feedback, discussion groups, forums, chat

Editorials

Editorials are the opinion of someone who's seen as an expert in the field-- (either you or a guest contributor). This makes good content because people like to respond to it, either by agreeing with or opposing the writer. This can make for an exciting page, and you'll probably have to moderate it.

Give your people a way to make their views known; put up a bulletin board or guest book on your site. People will come back to read other responses to their comments. And you can use this feedback from your audience by incorporating it into a follow up article in the future.
For instance, is everybody complaining about a new government travel policy' Do an article on it, since clearly that's something people are talking about so they'll want to read about it.

Full-length Feature Articles

This is the most common and in many people's opinion one of the best forms of content. Depending on what your site is like, the articles could be long or brief, formal or chatty, technical or entertaining.

Here are some tips:

• Keep it short. While there aren’t any hard and fast rules, you should keep these articles below 1200 words. If they are longer, make them into multi-part features. People hate to have to scroll down a lot.
• Articles should be relevant to your site.
• Articles ought to educate, entertain or inform. Don't overwhelm people; stick to one or two ideas.
• Refrain from rehashing an article you’ve read somewhere else. By publishing something that's new, you up the value and credibility of your site.

To Get Content

1. Offer to pay guest authors for their work. A guest author could be someone you found on your bulletin board who happens to write well.
2. Exchange articles with the guest author's site. Your site visitors benefit by providing them with another point of view. And you might just gain some new regular visitors from your guest author’s site!

3. Make sure you get exclusivity. When someone writes for you, make sure they won't submit that same article to dozens of other Websites and newsletters. When your site publishes exclusive content, you have opportunities for syndication in other publications, online and off, and you gain a lot of reader loyalty. The key phrase in a contract with a writer is that you're buying all rights, including electronic.

Can you use reprints'

Reprint articles written by others, but you must always obtain permission. All work, from the moment it is written, is copyright and owned by the author, whether it is marked with a copyright symbol or not. Content is not free. You can, however, make reprints interesting and personalised by putting your own ’spin’ on the content. Write an introduction to the subject, or comment on the author’s opinions or conclusions.

Take care to avoid ’editing’ the original article without the author’s permission. Avoid articles that have been reprinted many times before on other Websites and electronic publications.

Political Opinion

Using political opinion on your site can be tricky. People are deeply divided these days and have strong opinions. If you do run a political site, you'll probably want to carve out your own niche. Even then, be prepared for flamers from very different view points.
On the other hand, if you can manage to run a site that actually features a somewhat well-mannered debate, you'll have a huge hit on your hands. Be prepared to moderate this type of site.

News Stories

Your site can become a news source for the latest developments and happenings in certain niche area by providing timely news on topics of interest to your readers. I'm not saying you can be the next CNN or MS-NBC, because that takes building a huge operation. But what you can be is, for example, the CNN of the karate world, or the ABS-News of the bonsai tree hobbyists.
What you'll want to do is create a separate section of your site to deal with industry news. Or, devote an entire site to news updates. There are many ways of presenting news:

• As a feature article
• As short news clips, with a link to the full story
• As news stories, where each item is explained at length

However you decide present the news, make sure you give it your own personal style. Check out salon.com. Has its own style, doesn't it' Now look at drudgereport.com. That's another style. Make yours interesting, personal, chatty, fun, unique, or all of these ' just make it yours.
Make sure your news is relevant, useful to your reader, and timely. Old news ain't no news at all, it's history! So how do you get news' By:

• Subscribe to eZines on your subject or topic
• Sign up for e-mail news delivery services
• Register to get regular press releases on your topic
• Surf the web for new news items
• Get news from newspapers, magazines and books
• Go to conferences, workshops or seminars and write about what you see and who you talk to

Conglomerating the best content

If you can make your site into the ultimate content resource on issues related to your topic, I guarantee you you'll attract and retain a loyal audience. Your site will
become known as a The Place for anyone who wants information on your subject. For example, Harry Knowles has made aintitcoolnews.com into The Site for movie reviews and advance spoilers.

Since you're the expert on your topic, you can evaluate sites and other resources (eZines, directories, books, offline publications) and sniff out the best ones to list along with your rating and opinions.

This sort of content is like the old book reports you used to have to write for school. Read up thoroughly on your subjects, then hit the high points of a topic. Or, consider writing a summary of three separate article that have the same theme.

Reviews of movies, books, music

This is perhaps the easiest category to get content for. If you have friends who are movie, book, or music fans, they'll probably write reviews for free just for the thrill of seeing their stuff on a site.

Also, this is a never-ending source of content, since there are always new movies, books and music coming out. Contrast that with dog breeds'once you've written everything there is to say about every known breed, you have to wait for them to come up with a new breed! 

If you want to have some fun, you can review movies yourself. And actually, if you're running your
Google adsense site as a business, you may even be able to deduct the cost of movie tickets from your taxes. Check with a tax consultant to make sure, though.
Music is easy, too, especially if you live in a town that has lots of live music or festivals. If not, you can buy used cd's online, listen, and review. In fact, you could even hire a high-school kid to do this, but check their writing skills first.

Books are a little harder, since they take more time to review and cost more than cd's and movie tickets. However, you can paraphrase what others have said if you're clever and don't violate copyright.

Interviews

This is a category you might want to get a freelance writer for. Go to elance.com and browse the profiles of Service Providers to see who does interviews, then talk to them. Many freelancers specialize in celebrity interviews, and that's what you want.

Interactive features - polls, feedback, discussion groups, forums, chat

This is one of the most popular types of sites for kids, teens, and young adults because they get to give their opinions (which many kids don't get to do enough of
at home, according to them) and they get to talk to others.
So, if you want to run this kind of site, bear your target market in mind. It's worth paying a few bucks to a freelance writer or graphic artist to come up with fun games that are constantly changing, or new polls, since people will come back time and again to give their opinions. And don't forget surveys'people love to take surveys. 

tags:Content Should I Put Up,Editorials, Feature articles, Political opinion, News stories, Art galleries, A conglomeration of the best content,Reviews of movies, books, music, Interviews, Interactive features, polls, feedback, discussion groups, forums, chat

How Do I Build Content-Rich Sites?

I know the notion of creating your very own content-rich website might be a little intimidating, but you can do it. It?s not hard. You don?t have to be a good write to have good content on your site. In fact, you don?t have to be a writer at all. There are plenty of successful people who make a lot of money from Google AdSense and they don?t write a word of that content. We?ll talk more about that later, but you can hire writers, or have guest writers?it?s not hard.

Anyone can create a content-rich Website by following a few key points:
• Have some discipline?maintain your site.
• Update that site often. Having a schedule is best.
• Be able to beg, borrow, or commission content

Discipline is key

To create a content-rich Website, you need to hone your focus and your self-discipline. I don?t have to tell you how incredibly easy it is to waste hours, even days, just surfing around the web from one site to another. You can?t let yourself get distracted like that or you won?t accomplish anything. Start with setting a limit to surfing for fun so that you limit your searches to sites and resources that are relate very directly to your site’s subject.

Discipline also applies to creating creation. Successful writers can?t afford to wait for inspiration to strike before starting work. Instead, they develop a writing schedule for themselves and they stick with it like it was their job?since it is. As one famous writer said, ?I write when I feel like it. And every morning at 9am, I make sure I feel like it.? Schedule a time for yourself to sit down at your desk and write.

And you?ll need to develop another schedule for when to add content to your Website, and follow that schedule religiously. Make a commitment to yourself and follow through with it.
And remember?if you just simply can?t write, or you find yourself making too many excuses not to write content, just hire someone.

Go to Elance.com and post a project to write 20 articles of 300-600 words each for $5 to $10 each. You?ll find someone.

Regular updates are critical to your site

Nothing is deader than a website that looks like somebody?s forgotten about it. Regularly updating or modifying your site content gives you a big advantage over the competition. Web surfers will keep on coming back to your site if they notice that there?s always something new to see, learn, or enjoy each time.Regular updates are critical to your site

tags: Build Content-Rich Sites,Build Content, critical to your site,Discipline is key,commission content,borrow,good content