Having a person buy from you once does not necessarily make them your customer.
I’m sure you’re thinking, “What does it make them?” Well, quite simply, it
makes them a person who bought from you once. A person that buys from you
on a regular basis--that’s a customer. The next building block is all about customers
and how to turn the people that bought from you once into lifelong customers.
Winning lifelong customers requires the ability to not only get a prospect to
buy again and again, but to do so happily.
This chapter is about giving customers the experience they deserve and creating a relationship
of loyalty and trust between the small business owner and the customer...through consistent
follow-up.
© 2008 By Clate Mask
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