Many of the entrepreneurs I work with have a slight phobia of the computer. Though they can
get online to search for what they need, they are at a loss when it comes to manipulating the
computer to their own advantage. If I start throwing around words like shopping cart, e-commerce, and online merchant accounts, a few people might even go into convulsions.
get online to search for what they need, they are at a loss when it comes to manipulating the
computer to their own advantage. If I start throwing around words like shopping cart, e-commerce, and online merchant accounts, a few people might even go into convulsions.
Because of fear, or a lack of know-how, many small business owners sit back and use traditional methods of selling. And then you miss out on a wonderful opportunity to master the moment.
After all, someone online has decided to buy and you’re not standing in front of them.
This is not to say selling online is simple, or that some consumers don’t have their own reservations about buying online. It’s not and they do. (Did you follow that?) There are legitimate concerns associated with online selling.
© 2008 By Clate Mask
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