Adding an instantaneous up-sell is an easy process. The cross sell is as simple as knowing what your customers want. And recurring revenue continues to provide you with more income without having to continuously sell and resell. But there is one more aspect of “Flip Your Funnel” that we must consider to maximize the value of this building block.
You must always be giving your customer a reason WHY they should be buying from you. And why they need to keep buying from you. This is where you employ the targeted, marketing campaigns again.
Robert Allen, famed real estate investor said, “No matter what your product is, you are ultimately
in the education business. Your customers need to be constantly educated about the many
advantages of doing business with you, trained to use your products more effectively, and taught
how to make never ending improvements in their lives.”
Let’s wrap it up!
Selling should continue indefinitely. View every selling situation with a goal to maximize the results. Zig Ziglar said, “Timid salespeople have skinny children.” Be bold. The worst outcome is your customers saying no.
When you flip your funnel, you’re flipping the cash machine. You have an entire funnel of people that are waiting for you to make them a cherished customer so they can give you their hard earned money.
And I am going to show you more ways to get that money in the next chapter!
© 2008 By Clate Mask
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