Put web links where people will see them

Put web links where people will see them

If you're putting web links in, make sure they're where people will see them'not in that bottom right-hand Corner of Death! Yes, people notice links in web content. They're usually bright blue and underlined, so people notice them. Many people even read links before they look at headlines.

Now that you know that, make it easy for them to get to your links by consistently presenting them in list form or by slamming them right up against the left-hand margin.
Don’t put your links in a sentence or they might end up in the invisible right-hand area of the content. Yes, this means you can't use the old "click here" convention, but for a good reason: it never worked very well anyway.

Here's an example of a good way to put in links:

'There are several cool skateboarding sites you might want to check out. They really rock and they've got some great gear you can pick up for not a lot of bucks.
Skateboard.com
Skatefreak.net
Liv2skat.biz

Here's an example of a bad way to use links:

If you want to read about the latest in cool tricks, check out skateboard.com. For the lowdown on which pro skaters are doing what and dating who, you want to see skatefreak.net. And one of my very favorite places to read blog is liv2skat.com.

Never Hide Headers

Remember how I said people look to the upper left' If you've been centering your headlines and subheadings, do you still think that's a good idea' Well, it's not. Yeah, I know newspapers, magazines and books do it. So do lots of other sites. But that's just not where people want to look first.

They've tested this. Believe it or not, about 10-20 percent of people just literally do not see centered headlines, particularly if they're in a hurry (and who isn't these days') They look in the top left hand corner of the content. And when they do, they see empty space, because the centered headline starts off to the right.

So what do they do' Instead of scanning right, they move their eyes down. And they miss the headlines.

Centered headlines are wasted headlines. If you center them, you've hidden them from 10-20% of your readers. Might as well not have them at all. And don't even think about right-justifying them.

Just left-justify them and don't ever worry about it again!

A word about tables: the ideal table for online is short, narrow, and only used for data. When a table is too wide or too long, part of it is out of the reader's natural field of vision. When they scan fast, they won't see all of it.

Maximize your Click-Throughs With Placement

Yeah, size matters, but so does placement'particularly as far as Google AdSense ads are concerned. Remember how I said to use the skyscraper format for ads, putting them in the margins as opposed to banner ads across the top or bottom'

Well, guess how much difference that can make. Go on, guess. OK, I'll tell you. Poorly placed ads, such as banner ads down at the very bottom of the page, might have a click-through rate of about 2.3% on a good day.

But well-placed ads, such as a nice skyscraper ad in that critical upper-left quadrant we talked about, can have a click-through rate as high as 40%.

And that's for the same ad. Yes, the very same ad can have a click-through rate of an abysmal 2.3% or an awesome 40%. It has nothing to do with the ad itself and everything to do with where you put it.

Another neat trick to maximize click-through is to massage the colors of the ads so that they fit in with the colors of your site. Ads that are seen as 'fitting in' get more clicks than ads that clash.

Here's an example of some ads that look like part of the site:

Here's an example of some ads that look like part of the site

read more advices about :-Frontloading,Don't Nest, Just List and Where are the user's eyes looking for adsense?

tags:good way to put in links,Hide Headers,Maximize your Click,ads look like part of the site

Posted in: Chapter 10: The Eyes Have it—So Where are They?