Reveal Your Personality in your business Show, Don't Tell
I’ve saved the best conversion technique to the end, because I am so excited to talk about it. At the risk of overloading you with suggestions, the one final method for converting your prospects and moving them through the sale is: Show, Don’t Tell. Wouldn’t it be nice if you had the time to approach each one of your prospects in person? Wouldn’t it be wonderful if you could sit in front of your prospects and share your product with them?
Imagine being able to sell face-to-face without having to work yourself half to death. With webinars and demos, your prospects can be part of your direct sales pitch from the comfort and privacy of their own home or office. With webinars and online demos, they’re just a few mouse clicks away from listening to all the information you’re “willing” to impart.
Our most successful method for getting people to purchase Infusionsoft is by “showing” them
what Infusionsoft can do. When we send campaigns, our goal is to get the prospect to an online
demo first. After that, selling becomes a whole lot easier.
Reveal Your Personality
• Use conversational language.
• Laugh at yourself and your mistakes.
• Don’t compartmentalize your business and personal lives--discuss the “stuff” of your personal life with your prospects and customers.
• Talk about what you like, what interests you, what annoys you.
• View prospects and customers as friends.
© 2008 By Clate Mask
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