Extended Reach
I’ve tried to give you many ways to expand your reach, supercharging your website, selling stuff
online, but now I want to concentrate on how partners can stretch your market just a little bit
further.
Consider the value of having another “salesman” reaching out to your customers. At Infusionsoft,
we work closely with several marketing and business gurus (like Michael Gerber, Dan Kennedy, and Rich Schefren). When one of these gurus takes a few moments to promote our product, people listen and come running in our direction to see what we have to offer. Time wise, it took perhaps two minutes for the guru to promote our product. But that two minutes just saved us from having to implement the whole sales process in order to obtain this same customer.
The more affiliates and partners you have, the less time it takes you to reach a larger audience. All in all, it’s quite the simplest way to drive qualified leads to your small business so that you have time for more mastery moments.
© 2008 By Clate Mask
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