tell me why you still using internet?

There has never been a more accessible market in any other decade. Using the Internet correctly can popularize your name and produce more customers than was ever possible before. That means, potentially, there is more money available to you than ever before.

Business owners are done sitting around and hoping local customers patronize their stores. Geography can no longer limit the number of sales a small business owner can accrue.

But, like I said, you have to use the Internet
correctly. Just having a website is not sufficient.
You have to make the website work for
you!

What is amazing to me is even with all this information,
small businesses will choose to have a static website, or no website at all. Whether or not you
choose to use the Internet as a tool, you can guarantee your competition is…or will. Your supercharged
website is your gateway to a larger audience. You need this market, you want this
market, and if your website is set up properly, these consumers will be falling directly into your
hands.

Marketing coach Larry Chase said, “Like China, the Internet is a huge new market. It’s up to you
to figure out what to do with it. Use it as a prospecting tool, make connections with people, add
value for your existing customers.”

The Internet is the Tupperware party for the twenty-first century. It’s the new source for selling.
And guess what? If you don’t get in on it, you’ll be left sitting on the porch with your product.

 © 2008 By Clate Mask

Turning your Website into a Lead Capturing, Lead Converting Machine

 Lead Converting Machine

Everybody knows one sided relationships (no matter what type of relationship it is) never work.
The same is true with websites. The website that is focused entirely upon the customer is the
one that will shine through the millions of others.

Visitors want to do something

Put a little kid in any room, and just wait. Within minutes they
will be running around, examining the furniture, picking things off the floor, getting into everything.
It would be nice to say we grow out of this. However, have you ever watched a father on Christmas morning? Once the kids have lost interest in their new toys, dad is going to try out
all the buttons.

Think about the marketing genius of “thebestwebsiteever.com.” First of all, what a great domain name. Secondly, they’re incredible. The home page allows customers to vote on their favorite
products: food, television shows, magazines, actors. An icon for each of the choices comes on the screen, and the visitor “votes” for the best choice in each category. However, clicking on the icon takes the voter straight to the icons home page. This website certainly understands that website visitors want to do something

Introducing your Internet viewers

1) People are egocentric. Subconsciously, they’re viewing your
webpage and thinking, “There are tons of companies just like you.
What are you going to do for me?”

2) People love being entertained. If they believe your website is
providing interesting information, you’ll have them hooked.

3) People want their opinions valued. This is why most companies
have incorporated a blog or forums--so that their customers can
put in their two cents.

4) And…this is the ticket to creating value for YOUR business...
visitors want to do something.

A few more suggestions of possible website content that
makes your site more customer-centric, and effective:

• Pictures and descriptions of your product

• Benefits of your product (directly
related to your buyer)

• Interesting facts, statistics,
• High interest stories

• Customer testimonials or responses

• Forums

Whatever you choose to include on your website, remember two important rules;

1) Make sure it’s interesting. Don’t bore your visitors and give them a reason to leave.
Engage their attention for as long as you can.

2) Capture your visitor’s information. Either through free downloads, exclusive information,
contests they have to sign up for, or some other method, you must acquire the
contact information for your leads.

Otherwise, you’re back to square one.

 © 2008 By Clate Mask

would you like to Convert Supercharge to a Superstar!

Whatever your negative opinion of the Internet might be, I want you to suspend it and view the
Internet as a small business owner’s best friend. With this positive frame of mind, let’s dig into
the benefits of using the Internet…and not just using it, but supercharging your website to maximize its value.

Personally, I love Web 2.0. Infusionsoft has a great time posting blogs, creating and posting
videos, and hosting user communities. If I could, I would bring every customer into our office to
experience the enthusiasm and high energy of our work environment. The Internet is our second
best choice for displaying our “passion” for helping small businesses.

Now let me take a minute to expose my own embarrassment. Do you remember how I said Infusionsoft  also struggled when we were first getting started? Our original website was as inadequate as the static sites I’m harping about. Our first few concepts were not the powerhouse tool we’ve made them. In the first few years of Infusionsoft, our website generated little interest and few customers. Within the last year alone, our website has generated interest at an exponential rate. (And brought in packs of new customers.)

Now, I’m not saying that a supercharged website requires videos, user communities, and every
other form of social networking interaction. I’m just pointing out that they work, they’re effective,
and they’re drawing the attention of millions of viewers a day. The more involved you are in providing your viewers with Web 2.0 technology, the more likely you are to grab and keep
their attention.

There’s some tough competition out there. I’m certain you haven’t forgotten about the 400 million
websites you’ll be fighting against. But what a great competition! And what an unbelievable
opportunity to demonstrate why you are a true entrepreneur!

 © 2008 By Clate Mask

do you fall in Drowning in the Sea of Similarity…and Boredom?

There are over 400 million active websites on the Internet right now. That’s 400 million chances
Internet viewers are overlooking you for someone else. For the small business owner, the odds
don’t seem to be in your favor. In the minds of many small business owners, making your site stand out is about as realistic as winning the lottery.

Actually, lottery odds are slightly better. Unless you have the knowledge of
how to make your website work for you.

Think back to the days before the Internet. (Don’t worry. We’ll only reminisce about the dark
ages for a moment.) When consumers needed a product or service, they picked up the phone
book. Then, they’d spend an hour on the phone looking for the cheapest, most convenient business to meet their needs. With a static website, you are offering the consumer little more value than an ad in the yellow pages. You’re still forcing them to resort to time consuming, out-dated practices.

Now, let’s slip back into the present. Guess what? Most people are unwilling to exert the energy
of calling business after business to get the information they need. Today’s consumers, especially those using the Internet, are searching for a whole lot more. If you’ve got a static site, what sort of value are you offering your prospects? I guarantee the vast majority of
consumers are going to go looking for something a little more updated.

So now the question is…what should your website look
like? And what should your website be able to do for
you?

 © 2008 By Clate Mask

how to Harness the Power of the Internet in my site?

Because you’re an entrepreneur, I’d be willing to bet you already have a website
up and running. And that’s great. But have you taken that website to the next
level? I speak with far too many companies that throw a couple webpages together,
put them online and call it good.

What is a random visitor supposed to do with a website like that? Most viewers will give you
about 10 seconds to decide if your site is worth viewing. If you have really interesting content,
they might give you 30 seconds. If you haven’t used your space on the Internet to capture and
retain their attention, the next thing you know, the person is gone.

Now, call me old fashioned, but I believe that when I invest my own time, or pay for someone to
create something for me, it should do what I need it to do. In the case of small businesses, they
need customers. So this chapter discusses the need to get your website working for you.

Your website should attract viewers, provide an interactive experience for them, and ultimately,
provide you with additional leads. But too many websites fail to do all three (or even just one) of
these things.

Harness the Power of the Internet

The average adult spends up to 3 hours a day more on the Internet than they spend watching television. About 70% of the U.S. population regularly use the Internet. Over 1 billion people in the world are online. And this is a vast chunk of your market! These are your customers! But only if you have a website that draws them in.

Unfortunately, not everyone understands the power of the Internet. In fact, an Arthur Anderson study (Survey of Small and Mid- Sized Businesses: Trends for 2000) showed that 16% of small business owners viewed the Internet as a threat. I sincerely hope that 8 years later, that number has decreased to 0% percent. The Internet is not a hindrance or a threat to small businesses. In actuality, not using the Internet, or not maximizing your web presence can have devastating consequences.

It’s as if some unspoken fear of the Internet keeps small businesses from capitalizing on Internet
possibilities. They have a website because they were told to get one. But, they don’t truly understand that their web presence might mean the difference between a small market, and an enormous market.

 © 2008 By Clate Mask